The Ultimate Real Estate Content Calendar Build a Brand That Gets Clients
Download MP3Summary:
Ian Wheatley hosts social media experts Gogo Barsky, Tina Belliveau, and Hailey McCrary to break down a functional content system that balances personality with professional consistency. The episode challenges agents to stop hiding behind house photos and adopt the "90% rule," placing their own faces at the center of their brand to build lasting trust. Key tactical advice includes organizing phone albums every Sunday, leveraging CRM-linked landing pages for lead capture, and using "boring" but effective repetition across email and social media
Ian Wheatley hosts social media experts Gogo Barsky, Tina Belliveau, and Hailey McCrary to break down a functional content system that balances personality with professional consistency. The episode challenges agents to stop hiding behind house photos and adopt the "90% rule," placing their own faces at the center of their brand to build lasting trust. Key tactical advice includes organizing phone albums every Sunday, leveraging CRM-linked landing pages for lead capture, and using "boring" but effective repetition across email and social media
