If your social media strategy is “post when I remember,” it’s time to rethink the plan. This week on Real Estate On Air Live, host Ian Wheatley pulls together expert advice from Gogo Bethke, Tina Beliveau, and Halle McCrory to help you stop posting randomly and start building a system that actually drives business.

From repurposing strategies and daily time blocks to CRM integration and personality-driven content, this episode lays out exactly how to build your very own real estate content calendar—without the overwhelm. You’ll also hear what content converts best, how to align it with your strengths, and why being “boring” might just be your marketing superpower.

Plus: What the One Big Beautiful Bill Act could mean for agents, the return of mortgage rate uncertainty, and some all-too-real Real Estate Confessions.

📱 Why 90% of Your Posts Should Feature You (09:04)
📥 The 3-Part System: CRM, Email, Social—Repeat (10:05)
🎯 How Halle Uses Her Camera Roll + Daily 45 Min Block to Stay Consistent (13:03)
📈 Why “Just Sold” Content Gets Ignored—and What to Post Instead (04:24)
💬 How Food, Lifestyle & Local Collabs Boost Engagement (and Leads) (11:49)

🎙️ Intro – Why You’re Posting, But Not Converting (00:41)
🏛️ Housing Headlines – Capital Gains Elimination Rumor, Fed Meeting, Mortgage Rate Jitters (01:47)
🎯 Segment 1: Gogo Bethke on Visibility, Profile Setup & 90% Rule (04:24)
📣 Segment 2: Tina Beliveau on Aligning Personality with Platform (06:47)
📸 Segment 3: Halle McCrory on Food, Local Features & Daily Time Blocks (11:49)
🧱 Segment 4: Tina’s Simple System – CRM, Email, Social, Repeat (10:05)
🎂 Segment 5: “Have Your Cake” – Building the Right Layers of Your Marketing (14:15)
😂 Real Estate Confessions – Dog Bombs, Doomscrolling, & F-Bombs on Reels (18:27)

📅 Ready to Get Consistent?

This isn’t about being everywhere. It’s about showing up with a system that works for your business, your brand, and your life. Start with one post, one platform, and one planner—and grow from there.

📲 Subscribe to Real Estate On Air Live
Streaming now on Apple Podcasts, Spotify, iHeart, and the KGCI Real Estate On Air mobile app (iPhone & Android).

📩 Download the Free Content Calendar Guide
Get the full template inspired by today’s episode—no opt-in required. Just grab it in the show notes inside the mobile app or at RealEstateOnAir.fm.

📢 Join Us Friday
We’re putting this entire calendar system into action step-by-step during this week’s Friday Focus training.

😂 Got a Confession?
DM us your most cringeworthy client moment on Facebook or Instagram with the word “confess.”