The CEO Playbook: Scaling From 12 to 80+ Agents Through Purposeful Growth
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In this episode, host John Kitchens interviews Brett Sikora on the transition from accidental growth to intentional scaling. Sikora details how his team doubled down during market shifts, growing from a small group to over 80 agents by identifying specific "avatars" and implementing a strict 10% conversion rate for recruiting. Agents and team leaders will learn the importance of protecting culture, understanding true profitability versus "messy" team growth, and why 1-on-1 coaching is the most effective lever for increasing per-agent productivity.
In this episode, host John Kitchens interviews Brett Sikora on the transition from accidental growth to intentional scaling. Sikora details how his team doubled down during market shifts, growing from a small group to over 80 agents by identifying specific "avatars" and implementing a strict 10% conversion rate for recruiting. Agents and team leaders will learn the importance of protecting culture, understanding true profitability versus "messy" team growth, and why 1-on-1 coaching is the most effective lever for increasing per-agent productivity.
