How to Build a Six-Figure Referral-Based Real Estate Business with Ali the Agent
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What if you could build a six-figure real estate business without selling in your own market? In this episode of Real Estate On Air Live, host Ian Wheatley sits down with Ali Garced—better known as Ali the Agent—to unpack the systems, checklists, and marketing strategies that helped her create a referral empire across the country.
Ali, a military veteran turned powerhouse agent, breaks down exactly how she used YouTube, Instagram, and a national military network to become an ICON agent through outbound referrals alone. Whether you’re brand new or trying to scale, this conversation gives you a blueprint for working smarter, not harder, while creating consistent income—even in slower markets.
Plus: A real look at spring 2025 market conditions, shifting buyer trends, and what it means for your marketing strategy. And don’t miss this week’s Real Estate Confessions for stories that will make you laugh (or cry) from the wild world of real estate.
What You’ll Learn in This Episode:
📦 How Ali Built a Six-Figure Business Referring Out-of-State Clients (07:07)
📲 Why Social Media (Especially YouTube) Was Her Game-Changer (12:58)
📋 How She Uses Systems and Checklists to Stay Sane and Scale (15:22)
👥 The #1 Mistake Agents Make When Referring Clients (21:17)
📹 The Key Difference Between One-to-Many and One-to-One Marketing—and Why You Need Both (30:13)
📲 Why Social Media (Especially YouTube) Was Her Game-Changer (12:58)
📋 How She Uses Systems and Checklists to Stay Sane and Scale (15:22)
👥 The #1 Mistake Agents Make When Referring Clients (21:17)
📹 The Key Difference Between One-to-Many and One-to-One Marketing—and Why You Need Both (30:13)
Episode Breakdown:
🎙️ Intro + A Viral TikTok Listing That Changed the Game (00:40)
📉 Housing Headlines: Soft Spring, Boomer Buyers & New Home Sticker Shock (03:14)
🔁 Conversation with Ali the Agent Begins: Outbound Referral Business Model (07:07)
📱 Using Instagram and YouTube to Attract Leads Nationwide (10:17)
📋 Checklists, Systems, and Communication for Referral Success (15:22)
😬 Biggest Pitfalls: Bad Referrals, Bad Agents, and Ghosting (21:17)
📈 How to Be the Favorite—Not the Fool—and Win More Clients (25:26)
🎥 Reels vs YouTube: Why Horizontal Video Builds Authority (27:14)
📌 Top Takeaways + What to Do Next to Build Your Own Referral Machine (32:30)
😂 Real Estate Confessions – Paper Lanterns, Mirror Fails & Dog Photos (35:43)
📢 Friday Focus Preview: Building a Brand That Wins (38:31)
📉 Housing Headlines: Soft Spring, Boomer Buyers & New Home Sticker Shock (03:14)
🔁 Conversation with Ali the Agent Begins: Outbound Referral Business Model (07:07)
📱 Using Instagram and YouTube to Attract Leads Nationwide (10:17)
📋 Checklists, Systems, and Communication for Referral Success (15:22)
😬 Biggest Pitfalls: Bad Referrals, Bad Agents, and Ghosting (21:17)
📈 How to Be the Favorite—Not the Fool—and Win More Clients (25:26)
🎥 Reels vs YouTube: Why Horizontal Video Builds Authority (27:14)
📌 Top Takeaways + What to Do Next to Build Your Own Referral Machine (32:30)
😂 Real Estate Confessions – Paper Lanterns, Mirror Fails & Dog Photos (35:43)
📢 Friday Focus Preview: Building a Brand That Wins (38:31)
🎯 Take Action
If you want to create a scalable business fueled by outbound referrals, Ali’s strategies are your new playbook. Start with consistent video content, build a trusted referral agent list, and systematize everything with checklists.
📥 Want Ali’s Outbound Referral Checklist?
DM her on Instagram @alitheagent or find her on YouTube at Ali the Agent.
DM her on Instagram @alitheagent or find her on YouTube at Ali the Agent.
🎧 Subscribe to KGCI Real Estate On Air Live
Available on Apple Podcasts, Spotify, and wherever you listen.
Available on Apple Podcasts, Spotify, and wherever you listen.
📱 Don’t miss this Friday Focus:
We’re breaking down how to build a real estate brand with Ali, Shelby Johnson, Amber Joy, and Hollie Kitchens—six hours of content to help you scale your presence and boost your business.
We’re breaking down how to build a real estate brand with Ali, Shelby Johnson, Amber Joy, and Hollie Kitchens—six hours of content to help you scale your presence and boost your business.
😂 Have a Real Estate Confession?
We want to hear your wildest stories! DM us on Facebook or Instagram or email info@realestateonair.fm.
We want to hear your wildest stories! DM us on Facebook or Instagram or email info@realestateonair.fm.
Take your business further with the KGCI Real Estate On Air mobile app. Download it for free on iPhone and Android—just search ‘KGCI’ in the Apple App Store or Google Play.
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